S-Works Venge ViAS

CGI & ANIMATION

PHOTOGRAPHY & POST‑PRODUCTION

INTER•ACT: VENGE

We call this Inter•act because you interact with the product. Spin it forwards, backwards, up and down–and you control the speed. No matter where you are the light is always great. The idea is to create longer engagements with people who might buy your product. Holding someone's attention is  tough to do in a 140 character world. Inter•act works. Ask your doctor if Inter•act is right for you.

 

Specialized came to TB&O looking for an interactive web experience for the launch of their revolutionary Venge bike. Developed in the wind tunnel and proven to be the fastest bike on the planet, the marketing team wanted people to be able to see the thin, fat, round, angular and everything else that was unique about this bike in something more powerful than static images or traditional video.

 

The Venge project received some nice press. We like this article.

Swipe over the image to Inter•act

We call this Inter•act because you interact with the product. Spin it forwards, backwards, up and down–and you control the speed. No matter where you are the light is always great. The idea is to create longer engagements with people who might buy your product. Holding someone's attention is  tough to do in a 140 character world. Inter•act works. Ask your doctor if Inter•act is right for you.

 

Specialized came to TB&O looking for an interactive web experience for the launch of their revolutionary Venge bike. Developed in the wind tunnel and proven to be the fastest bike on the planet, the marketing team wanted people to be able to see the thin, fat, round, angular and everything else that was unique about this bike in something more powerful than static images or traditional video.

 

The Venge project received some nice press. We like this article.

We call this Inter•act because you interact with the product. Spin it forwards, backwards, up and down–and you control the speed. No matter where you are the light is always great.

 The idea is to create longer engagements with people who might buy your product. Holding someone's attention is  tough to do in a 140 character world. Inter•act works. Ask your doctor if Inter•act is right for you.

 

Specialized came to TB&O looking for an interactive web experience for the launch of their revolutionary Venge bike. Developed in the wind tunnel and proven to be the fastest bike on the planet, the marketing team wanted people to be able to see the thin, fat, round, angular and everything else that was unique about this bike in something more powerful than static images or traditional video.

 

The Venge project received some nice press. We like this article.