We routinely take client's CAD files and use magic and visual trickery to turn them into photo-realistic images. We buy the magic by the gallon and we do recycle it.
CGI (computer generated imagery) for product photography has finally reached the point that we can create CGI that is indistinguishable from traditional photography. None-to-soon either. If you are like most of our clients, you need 10s, 100s, tons of images to satisfy the appetite of social campaigns.
Thanks to our client Universal Audio for the opportunity to show a complete complement of visual assets that leverage one CAD file. Hero shots, product on white, color ways, and engineering changes are what you see in this slideshow. Click the icons to see a cool video walk-around of the product. And, we've re-purposed that video into an engaging Inter-Act as well.