How often is the story inside?
For 2018, Specialized has launched their Epic cross-country mountain bike featuring the all new Brain to control the rear suspension. It's the Brain that makes the Epic the most efficient bike on the trail. Efficiency translates to speed and control. And, that translates to the best ride out there. So, Specialized asked TB&O to create a video animation that would show how the Brain works. The TB&O team pushed the boundaries of what's possible with KeyShot 7; then combined the CGI with motion graphics; added visual and sound effects; and, then integrated it with live action footage.
Warren Kommers: Director
Mike James: CGI Animation & Materialization
Tim Feher: Lighting & Modeling
Jon Hunwick & Erick Grigorovski: Motion Graphics, Effects & Editing