CGI & ANIMATION

PHOTOGRAPHY & POST‑PRODUCTION

THE STORY INSIDE

How often is the story inside?

 

For 2018, Specialized has launched their Epic cross-country mountain bike featuring the all new Brain to control the rear suspension. It's the Brain that makes the Epic the most efficient bike on the trail. Efficiency translates to speed and control. And, that translates to the best ride out there. So, Specialized asked TB&O to create a video animation that would show how the Brain works. The TB&O team pushed the boundaries of what's possible with KeyShot 7; then combined the CGI with motion graphics; added visual and sound effects; and, then integrated it with live action footage.

 

The Team:

Warren Kommers: Director

Mike James: CGI Animation & Materials

Tim Feher: Lighting & Modeling

Jon Hunwick & Erick Grigorovski: Motion Graphics, Effects & Editing

How often is the story inside?

 

For 2018, Specialized has launched their Epic cross-country mountain bike featuring the all new Brain to control the rear suspension. It's the Brain that makes the Epic the most efficient bike on the trail. Efficiency translates to speed and control. And, that translates to the best ride out there. So, Specialized asked TB&O to create a video animation that would show how the Brain works. The TB&O team pushed the boundaries of what's possible with KeyShot 7; then combined the CGI with motion graphics; added visual and sound effects; and, then integrated it with live action footage.

 

The Team:

Warren Kommers: Director

Mike James: CGI Animation & Materialization

Tim Feher: Lighting & Modeling

Jon Hunwick & Erick Grigorovski: Motion Graphics, Effects & Editing